SPEC / CONCEPT WORKLOCAL · MED SPA · LEAD-GEN
Solara Aesthetics
A physician-led med-spa system that sells discretion over drama: undetectable injectables as the flex, a published price menu as the trust play, and a seasonal sun-reversal offer.
3 ad comps
2 Klaviyo emails
1 strategy write-up
01 — THE BRIEF
The buyer
The Scottsdale professional who wants to look rested, not ‘done.’ Her fear is the frozen-forehead ‘Scottsdale face,’ and she’s been burned by med spas that hide prices behind a consult and upsell in the room.
The job
Flip the fear of looking done into a discretion flex, build trust by publishing the prices competitors hide, and own Arizona sun damage as a seasonal problem no national brand can claim — driving no-pitch consults.
Three angles
02 — THE STRATEGY
ANGLE 01 · IDENTITY
Spot the work
Flip the core fear of looking ‘done’ into a flex: the proof of great injectable work is that nobody can find it. Nine years in Old Town, 24,000+ treatments, dosing that preserves expressions.
ANGLE 02 · TRANSPARENCY
The price is published
Four of five med spas say ‘come in for a consult.’ We published the whole menu — Botox $14/unit — because a practice confident in its pricing doesn’t need you in a room first.
ANGLE 03 · SEASONAL PAS
Clear the ledger
Own Arizona sun damage no national brand can claim. The Sun Reversal program — 3 BBL, 3 Moxi, brightening kit — with 0% Cherry financing for the Sept–Apr ‘undo the summer’ window.
The work — ads
03 — FACEBOOK / IG
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Solara Aesthetics
Sponsored
There’s a face Scottsdale is famous for — frozen forehead, lips that arrived before she did. But for every face you can point to, there are ten in the room you’d never suspect. That’s our work: nine years in Old Town, 24,000+ treatments, every injector an RN with 500+ supervised cases, dosing mapped to preserve your expressions, not erase them. The compliment we engineer isn’t ‘who did your Botox?’ It’s ‘did you just get back from vacation?’
solara-aesthetics.com
Undetectable is the whole point.
Book a consult
Comp 1/3 · anti-‘Scottsdale face’ · 4:5 feed · Results may vary
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Solara Aesthetics
Sponsored
Call five med spas in Scottsdale and ask what Botox costs. Four will say ‘come in for a free consult’ — translation: the price depends on how the consult goes. We published the entire menu. Botox $14/unit, Dysport $4.75/unit, filler from $795, next to the injectors’ credentials, because a confident practice doesn’t need you in a room first. First visit runs $10.50/unit and comes with a VISIA scan and a real, no-pitch consult.
solara-aesthetics.com
Botox: $14/unit. It’s published.
See the menu
Comp 2/3 · price transparency · 4:5 feed · One per patient
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Solara Aesthetics
Sponsored
Phoenix gets over 300 days of sun a year, and your face has attended nearly every one. Those brown spots on your cheekbones aren’t age — they’re Camelback hikes, patio season, and twenty years of windshield time on the 101. Our Sun Reversal program was built for this skin: 3 BBL HERO to lift the pigment, 3 Moxi to rebuild texture, plus a brightening kit. $1,995 for the full protocol — a $2,600 value — at 0% APR through Cherry.
solara-aesthetics.com
Undo the summer. All of it.
Reserve my consult
Comp 3/3 · seasonal problem-agitate-solve · 4:5 feed · Results may vary
The work — emails
04 — PROMO + REBOOK FLOW
EMAIL 01 · PROMO — SUN REVERSAL LAUNCH
Subject
Summer’s over. The evidence doesn’t have to be.
Preview: Three BBL HERO, three Moxi, a brightening kit — the full protocol for $1,995, 0% APR through Cherry.
Note: honest seasonal scarcity (lasered skin can’t meet Arizona sun) makes the fall deadline real, not manufactured. Results may vary.
EMAIL 02 · LIFECYCLE — WEEK-12 REBOOK
Subject
Week 12 is coming. So are the lines.
Preview: Around day 84 the lines start rehearsing their comeback. Here’s the window that keeps them quiet.
Note: a rebooking flow written as a note from the injector, not a promo — the calendar (day 84) sets the deadline, and the club math handles the upsell.
05 — WHY IT CONVERTS
01
Discretion is the flex. ‘Spot it? Then it wasn’t us’ answers the exact fear that stops the hesitant buyer — looking done — and makes undetectable the selling point.
02
Published prices buy trust. Posting the menu competitors hide flips the consult from a sales trap into a genuine visit, and captures the comparison shopper.
03
Local beats national. Owning Arizona sun damage — Camelback, the 101, patio season — is a problem no national brand can claim, so the offer feels made for this skin.
04
The clock rebooks the patient. A day-70 note tied to the tox timeline turns retention into a favor, keeping the chair full without a discount.